Technology Enhances Wine, Spirits and Beer Labels

What is the name of the wine? Or is that the reason why alcohol and beer are called alcoholic beverages? Of course, the first answer to this question is: to comply with regulations on TTB (Bureau of Alcohol, Tobacco Products and Trade Tax). Once visited, the remaining brand space and copied marketing separation can be used. The truth is that there is very little space on bottle labels to create food. Now, this technology helps to solve the limited area of the tags using the technology RFID (Radio Frequency ID / ID). On your smartphone, tap the nearby DOMAIN Communications (NFC) tag on a bottle and see what appears on your smartphone if there’s one on the tag.

Depending on the winery’s budget and the number of smartphones included with the RFID tag readers (the newest smartphones have built-in readability), wine, beer, and spirits can communicate directly with the user while they are on. of the bottle or enclosure. These electronic tags can give information in any form. Information can be automatically opened by sound, message, or web page; The cheapest option is to use NFC tags embedded in a very thin tag or flexible film attached to the bottle.

This NFC technology has many names, such as smart tags, tags, and OpenSense tags; The title I use is “Tap Labels”. Smart (consumer industrial) labels are starting to appear in food, personal care, and pharmacy. Although the alcoholic beverages, beer, and wine were about 100%. In general, labels are a means used by product manufacturers to give consumers more information than can be printed on a label. But the advantages of such labels not only refrain from additional information, but also the brand, loyalty, increased sales, and so on.

QR codes have been around for decades. They can perform some of the operations that NFC can perform, but they are limited. Below, you will find more information about the NFC QR code vs.

Twenty years ago I got engaged to a man who was fully versed in RFID (radio frequency and identity) technologies for casinos. This proprietary technology is now used to allow casinos to control and track casino gaming chips. Ken Smith, writing for on November 5, 2012, reported that Wynn / Apparition casinos in Las Vegas began using chips embedded with RFID tags in 2005. Viewpoint: The level of complexity that technologies mark offers to companies communicate even with consumers. before buying the product.

Decades ago barcodes began to give companies tools to track inventory, check parts, and set prices on the spot. Then came the signs of the RF card, which passively and actively grew in the control capabilities of the product; Read and record the label information on the RF card. Depending on the capabilities of the RF card tag, information can be read not only from the tag, but can also be written on that tag; We don’t want to forget the QR (Quick Response Code), which most cell phones can visually read and respond to on the screen via the on-site page. The QR code, invented in 1994, has an application similar to the barcode. Today’s smartphones come with QR reading capabilities and newer antennas to connect to NFC tags.

An NFC smart tag is actually an RFID tag as thin as 3 sheets of printer paper or 0.0002 inches. When an NFC-compatible smartphone keeps tags with embedded NFC tags, the phone receives pre-programmed information. For example, the user may be redirected to a predetermined website. A user can design the landing site/page as a winery, brewery or distillery to his liking. The size of the Nfc tag information can be around 7 KB. Again, the largest and most capable RFID brands can offer much more opportunities and opportunities, as well as cost and integration.

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